From businessinsider.com:

But competition is finally coming to the Wii Fit: Electronic Arts’ (ERTS) Wii Fit clone "EA Sports Active" will hit stores May 19. EA’s Wii-only "game" (yeah, we’ll call it a videogame) is expected to sell for $60, versus $90 for the Wii Fit.

Crucial difference beyond the price: The Wii Fit favors Japanese-style exercises — think stretching and balance — versus EA’s expected emphasis on cardio and weight loss. There’s also endorsements from Bob Greene, Oprah’s favorite fitness coach, whatever’s that’s worth.

Source

From gametrailers.com:

Here is some new footage from Electronic Arts’ new fitness game for the Wii, EA Sports Active:

Source