From ign.com:

Today Ubisoft announced that My Stop Smoking Coach with Allen Carr is now available on store shelves. Designed exclusively for the Nintendo DS system, My Stop Smoking Coach with Allen Carr provides players with an entertaining, interactive method to quit smoking.

Based on the method outlined in the international best seller, Allen Carr’s Easyway to Stop Smoking, My Stop Smoking Coach with Allen Carr removes the smoker’s belief that smoking provides any genuine pleasure or crutch, and takes away the feeling of deprivation, therefore ridding the smoker of the fear of stopping.

Source

From sfgate.com:

“Ubisoft’s latest Nintendo DS game can hardly be called a game.

My Stop Smoking Coach with Allen Carr breaks ground in using gaming hardware and software to tackle a particularly troublesome real-world personal challenge.

But the game, due this month, is just the latest in a growing tide of new titles, mostly Nintendo DS games, that help players achieve a personal goal or obtain a usable skill. The list includes My Weight Loss Coach, My SAT Coach, My Japanese Coach, What’s Cooking? With Jamie Oliver, Let’s Yoga and Let’s Pilates.

Call it self-help gaming.”

Read more…