From Pocket-lint:

"Active is a platform not a game", Moore told us in a one to one interview after flying over from America to see us.

Rather than merely offering downloadable content, Moore outlined to Pocket-lint that fans of the game would likely see expansion packs based around specific areas like football, baseball or tennis, as well as specific fitness packs that would allow you to get fit.

One such suggestion is for an "abs pack", to help people hone certain areas of their body.

According to EA, the game, which has seen a strong marketing push with stars such as Davina McCall involved, has already garnered plenty of pre-orders ahead of its launch.

From multiplayerblog.mtv.com (via gamedaily.com):

A few years ago, that kind of sales misery on a Nintendo console would be okay. For a long time, sports games on Nintendo consoles just didn’t sell.

But given that “Wii Sports” sparked Nintendo’s GameCube-to-Wii console resurrection, it seems like sports games can sell on the Wii.

So why isn’t EA Sports having an easier go of it on the Wii? I recently asked EA Sports chief Peter Moore to tell me what EA was doing right and wrong with sports games on Nintendo’s console.

Source