From Pocket-lint:

"Active is a platform not a game", Moore told us in a one to one interview after flying over from America to see us.

Rather than merely offering downloadable content, Moore outlined to Pocket-lint that fans of the game would likely see expansion packs based around specific areas like football, baseball or tennis, as well as specific fitness packs that would allow you to get fit.

One such suggestion is for an "abs pack", to help people hone certain areas of their body.

According to EA, the game, which has seen a strong marketing push with stars such as Davina McCall involved, has already garnered plenty of pre-orders ahead of its launch.

From joystiq.com:

Now, thanks to the game’s official site, we’ve got a full list of actual sports contained within the game [EA Sports Active ] to help you give your tummy threats a little more impact, including "Squat Jump, Fast Dance and Punch Bag," which (assuming the rules haven’t changed from our days at St. Victoria’s School for Troubled Boys) has us hoping for an included Wii Cup. Check out the full list of activities after the break.

 

Cardio Boxing Basic Dance Tennis Inline Skating Kick-Ups Cardio Dance Kickbox Batting Volleyball Basketball Pitching and Catching Serve Run

Walk Jump High Steps Lateral Raises Lunge Reps Side Lunge Squat/Calf Lunge Jump Squat Jump Punch Target Fast Dance Punch Bag

From venturebeat.com:

Electronic Arts showed off its latest sports games today, with a heavy emphasis on new kinds of games that could appeal to wider audiences.

Among the big titles coming soon is EA Sports Active, a fitness title for the Nintendo Wii that resembles the Nintendo Wii Fit title (which topped 10 million unit sales last year). But EA Sports Active isn’t just a knock-off of the popular balance-board game.

The game has a deep fitness program for people who are serious about losing weight and staying trim. They can use its advice and tools to track their activities and design workouts that let them have fun while they exercise. You can do things like simulate rollerblading jumps by tying the Wii controller to your thigh and jumping up and down. You can use a stretch band to exercise your arms and see how precisely you’re following the instructions by looking at your on-screen avatar. The game isn’t as cutesy as Wii Fit, so it may appeal to people who thought the Nintendo game was a tad silly.