From joystiq.com:

EA Sports used to rely on the popularity of real sports organizations and real players to make its games more appealing, and now one company is using EA Sports‘ name to get kids into real sports. Toy Island has partnered with EA to produce branded sports equipment for kids, some of which includes game-like feedback to help train young players!

The EA Sports toy line includes "interactive training tools" which use voice commands to instruct players, boxed games "containing all the equipment necessary for kids to practice and play a sport," toys that cheer when kids "use proper techniques," and a line of "high density foam balls," which are pretty much just balls.

Source

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