Oct 23 2008
‘Boogie SuperStar’ video game targets girls, growing segment of market
From canadianpress.google.com:
“The new video game “Boogie Superstar” from Electronic Arts’ Montreal studio aims to appeal to tween girls, a growing part of the gaming market which has traditionally been more geared to males.
The dancing and karaoke game, which lets players sing and dance and customize their characters, is designed for Nintendo’s Wii gaming console. It’s similar to popular reality TV shows like “So You Think You Can Dance” and “Canadian Idol.”
“The overall premise of ‘Boogie Superstar‘ is that your character is discovered and selected to be brought to an exclusive place called the Boogie Academy, where you will have to increase your skills, do performances and eventually become the next superstar,” said Charles-William Bibaud, one of the game’s producers.”
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